If you have scrolled through Facebook, you most likely have accidentally clicked on an ad without knowing it was one. Having access to such a large database of people’s information means that as marketers we can serve them targeted ads to achieve marketing goals. The value of Facebook Ads should not be undermined. Before digital privacy became a huge issue, and even after, people willingly disclosed their personal information. In the age of digital privacy, where gaining information about customers is extremely difficult, Facebook is a hub that holds immense amounts of consumer information. “ On AdWords, advertisers can spend more than $100 per click in really competitive industries, but on Facebook, you can pay as little as $0.25 per click depending on the CTR and targeting factors for your ad”. “ The social network generated almost $27 billion in advertising revenues in 2016, up from only $764 million in 2009-an increase of over 3,400% in the space of less than a decade.”Īlong with the undeniable effectiveness of Facebook Ads, they are also cheaper in comparison to other forms of advertising such as Google Ads.
The value that Facebook Ads can deliver to a company is immense. In order to have a sound Facebook Ad Strategy, it’s essential to have knowledge of the different types of Facebook Ads and Facebook Ad design. Facebook Ads give businesses a competitive advantage…but only when it’s used correctly.
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